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08. How Face-to-Face Events Build Online Community Engagement with Bree Wijnaar of The Tall Society 740 900 Nache’ Snow - Resources for Creative Entrepreneurs | Studio 78 Podcast | Entrepreneur, Maker + Queen of Side Hustles

08. How Face-to-Face Events Build Online Community Engagement with Bree Wijnaar of The Tall Society

How Face-to-Face Events Build Online Community Engagement with Bree Wijnaar of The Tall Society | Studio 78 Podcast with Nache Snow

Bree Wijnaar created the Tall Society to put a spotlight on women of height. She discusses balancing a full-time job while also building an online community and hosting events. By building a purposeful business, which includes the The Tall Society and Tall Brunches, she has been able to create a safe environment for tall women and help create lasting friendships.

We also discuss the challenges of work/life balance and what she has done to try to maintain that balance.

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  • Bree was born and raised in Rotterdam (city in the Netherlands)
  • She works for an International Hotel Company and is currently a Business System Analyst by day
  • When Bree started The Tall Society 2 years ago, she didn’t see a spotlight on women of height and her mother encourage her to take action
  • “I had an epiphany a few years ago where I realized I had to choose me” – Bree
  • Bree realized working 70 – 80 hour a week was not something she wanted to do so she sought out to work smarter not harder
  • We discussed balancing a 9-to-5, The Tall Society, and having a personal life
  • To stay organized she keeps list and plans out her content in advance (2 months ahead)
  • She now has contributors that help create amazing content for The Tall Society blog
  • Consistency and engagement helped her build a community
  • When she initially started she developed a 6 week plan that included figuring out how frequently she could post, what content she wanted to create, and when she was going to do her photo shoots
  • TIP: Consistency is important for credibility and getting people to engage with your content
  • We discussed lessons learned from putting together in-person events
  • The tall brunches create a safe environment and help create lasting friendships
  • We discussed the investment that goes into creating a brand: website, photography, videos, flights, and accommodations
  • Not all influencers are making tons of money and she believes if you decide to be an influencer you should think about the goal and purpose
  • She wants to see more of a spotlight on women of height and believes it’s up to people who have gone through the struggles to help others

LINK LOVE

THE TALL SOCIETY 

Website: TheTallSociety.com
Facebook: @thetallsociety
Instagram: @thetallsociety
Twitter: @thetallsociety
Youtube: @thetallsociety
Pinterest: @thetallsociety

WHERE’S NACHE’

Website: nachesnow.com
Instagram: @nachesnow
Twitter: @nachesnow
LinkedIn: nachesnow
Podcast: Studio 78
Facebook: studio78podcast
Pinterest: Tallook

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