22. All Natural Skincare Entrepreneur Shares Business and Health Tips
This week Aja Yasir discusses the inception, conception, and actualization of her business, Simple Beauty Naturals.
Aja dreamed of entrepreneurship as a child and even credits her youth experience as a swimmer with helping her develop a risk-taking approach to entrepreneurship. One risk in particular, selling a franchised business in Chicago and moving to Venezuela, sparked the idea to start her business of making all-natural, plant-based beauty and skincare products.
Her risk paid off, as she has launched a successful business that not only seeks to show customers the value of using natural products but also creates opportunities for other people. Aja not only left me thinking that I need to drink more water, but she dropped some serious knowledge bombs so take a listen.
- Natural entrepreneur with a background in finance and real estate
- Discovered benefits of natural resources in Venezuela and decided to create a business
- Used local farmer’s markets and trade shows as a marketing and research source
- Launched business as a direct sales business following knowledge garnered from researching market base (at trade shows and farmer’s markets)
- Developed extensive training plan for employees
- Owns all of her recipes
- Had to hustle to make it happen; did not have the comforts of a full-time job, but this served as motivation to make it happen
- Adopted a sales strategy of speaking to at least 20 people a day
- Sells vegan and vegetarian beauty and self-care products that are unscented and plant-based
- Offers one-on-one consultations to customers; prefers this method to build relationships with customers
- Products evolved via customer feedback; Customer-focused business
- Advises other or potential entrepreneurs to “have faith in yourself, and just start; you’ll perfect along the way
- Can I Park Here? (podcast) – sustainable EPs 43, 47, 49, 52
- Tomato Facial Bar (for acne)
- Volcano Bar (good for acne)
- Free Get Organized Sheets
- S’well Water Bottle
SIMPLE NATURAL BEAUTY