27. How to Identify and Create A Online Course That Sells
Hey folks! Do you have an idea that you’ve been considering taking action on for awhile? Do you have several ideas and are struggling to decide which one to focus on? Or are you looking to create an online signature program but unsure how to start. Well, this episode is for you.
My guest Maya Gaddie specializes in teaching people how to leverage their existing business models and processes to provide their audiences with the most appropriate online content to achieve optimal results. She has helped numerous clients realize their potential by helping clarify them their vision, providing a community for them to thrive and connect, and assisting them to up-level their mindset.
Maya knows firsthand what managing time, focusing on goals, and committing to a plan can bring. She turned an unexpected lay off into an opportunity to start her business. Although her first year in business was quite lucrative, she soon realized that she needed to pivot toward a new business model that would allow her to do more “heart-centered” work, which led to a tough second year in business.
Nevertheless, she persisted and is a highly-sought-after signature online program owner, creator, and consultant. This episode will surely help to kick you into gear if you’re feeling stuck. Enjoy!
- Grew up in southeast Louisiana and ended up in South Cali after attending college there.
- In 2011, Maya left her corporate job after being laid off and receiving a severance package.
- After being laid off, Maya went to Ghana for an environment change and taught technology for a little over 2 months.
- Year One: Maya was able to make her base salary by using Taskrabbit and providing tech consulting work for a few Silicon Valley companies.
- Year Two: Maya decided to pivot and pursue teaching courses, but change came with a huge paycut.
- Maya went to B-School to help her get more clients; she liked the program because of Marie Forleo’s energy and the community she garnered through the experience.
- Signature Program: taking your methodology or your process and putting it into a format that allows people to really understand it.
- Determining your signature program:
- What is your biggest focus and how can you help your audience right now?
- If you could fast forward one year from now, what would be the ideal situation for you business?
- How can you commit to taking action to get to that next level?
- Initially, Maya used Facebook groups to sell her program because it allowed her to connect to her target audience.
- We discuss evergreen online courses vs hands-on courses; Maya recommends starting with a workshop or half-day program before attempting to do a evergreen course.
- How to get started:
- Up-leveling your mindset; how to make sure you coming at this with a positive outlook
- Figure out how to max out your confidence
- Making consistency your new normal
- We discuss if slides or instructional videos are best.
- Maya created a mastermind group to build a community and provide mentorship; she believes we need mentors that we can relate to and need to be a part of a community that has relevant real -life immediate examples people can pull from.
- B-School (Marie Forleo)
- Ramit Sethi
- Amanda Miller Littlejohn (link to podcast ep)
- Alison McNeil (link to podcast ep)
- Zoom.us (video conferencing)
- Pat Flynn