04. Earning an Income Through Affiliate Marketing with Corrinne Henderson of Search By Inseam https://nachesnow.com/wp-content/uploads/2017/01/S78004-pin.jpg 740 900 Nache’ Snow - Resources for Creative Entrepreneurs | Studio 78 Podcast | Entrepreneur, Maker + Queen of Side Hustles Nache’ Snow - Resources for Creative Entrepreneurs | Studio 78 Podcast | Entrepreneur, Maker + Queen of Side Hustles https://nachesnow.com/wp-content/uploads/2017/01/S78004-pin.jpg January 16, 2017 February 7, 2018

04. Earning an Income Through Affiliate Marketing with Corrinne Henderson of Search By Inseam

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Yes, you can make money through affiliate links! Corrinne Henderson recognized a need in the niche market of tall fashion. After having trouble easily finding pants and jeans for her 35″ inseam she decided to create a website, Search by Inseam, that would allow tall women to easily find pants and jeans their length. Instead of keeping inventory, she decided to monetize her website through affiliate programs. This allowed her to obtain special links for tall clothing that she could earn a commission on when someone clicked on them.

Corrinne is a great example of how identifying a problem and implementing a solution can lead to a lucrative passive income business. Know that I use the word passive lightly because she does have to promote, blog, and maintain the site.

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Highlights

Talks about her first job and how she wanted to be smartly dressed like her colleagues and happened to discover J Crew talls
When J Crew talls went from 35″ to 36″ she realized her inseam was 35″ and she went on a search to find pants that were her length
She realized a lot of people were also having trouble finding their inseam and then the website born
While still working full-time at Amazon they allowed her to work on her website 10 hours a week
10 years ago she quit her job and decided to work on the site full-time
Lightweight business model, affiliate marketing (where you get a commission for each sale)
Expenses were very low starting out; she just had to pay for hosting
Sent hard copy press releases to print magazines to get the word out; got picked up by InStyle, O, Self, Women’s World and others
Currently she is doing co-marketing with a photography friend to help get the word out
Designer jeans typically run tall
We discuss the struggle of finding tall tops and tall plus size clothes
Raising two little boys fills most of her time; she works during their nap time and at night
Tall tops: J Crew, Banana Republic, Eddie Bauer, Gap, and Old Navy