08. How Face-to-Face Events Build Online Community Engagement with Bree Wijnaar of The Tall Society

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Bree Wijnaar created the Tall Society to put a spotlight on women of height. She discusses balancing a full-time job while also building an online community and hosting events. By building a purposeful business that includes The Tall Society and Tall Brunches, she has created a safe environment for tall women and fostered lasting friendships.

We also discuss the challenges of work-life balance and what she has done to maintain it.

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• Bree was born and raised in Rotterdam (a city in the Netherlands)
• She works for an International Hotel Company and is currently a Business System Analyst by day
• When Bree started The Tall Society 2 years ago, she didn’t see a spotlight on women of height and her mother encouraged her to take action
• “I had an epiphany a few years ago where I realized I had to choose me” – Bree
• Bree realized working 70 – 80 hours a week was not something she wanted to do so she sought out to work smarter, not harder
• We discussed balancing a 9-to-5, The Tall Society, and having a personal life
• To stay organized, she keeps lists and plans out her content in advance (2 months ahead)
• She now has contributors that help create amazing content for The Tall Society blog
• Consistency and engagement helped her build a community
• When she initially started, she developed a 6-week plan that included figuring out how frequently she could post, what content she wanted to create, and when she was going to do her photo shoots
• TIP: Consistency is important for credibility and getting people to engage with your content
• We discussed lessons learned from putting together in-person events
• The tall brunches create a safe environment and help create lasting friendships
• We discussed the investment that goes into creating a brand: website, photography, videos, flights, and accommodations
• Not all influencers are making tons of money, and she believes if you decide to be an influencer, you should think about the goal and purpose
• She wants to see more of a spotlight on women of height and believes it’s up to people who have gone through the struggles to help others

LINK LOVE

• Upcoming Tall Society Tall Brunch Events
• Let’s Talk About Fashion Truck FB Group
• Can I Park Here Podcast 
• A list of other tall bloggers

THE TALL SOCIETY 

Website: TheTallSociety.com
Facebook: @thetallsociety
Instagram: @thetallsociety
Twitter: @thetallsociety
YouTube: @thetallsociety
Pinterest: @thetallsociety

WHERE’S NACHE’

Website: nachesnow.com
Instagram: @nachesnow
Twitter: @nachesnow
LinkedIn: nachesnow
Podcast: Studio 78
Facebook: studio78podcast
Pinterest: TallookSaveSave