09. Why Content Matters When You Choose a Website Theme

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While on the phone with Astral Riles, we began discussing why content matters when choosing a website theme. This episode captures the essence of that conversation and clarifies how the two are directly related.

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• We discuss switching AstralRiles.com from WordPress to Shopify because her focus is now selling wall hangings
• Nache’ mentions that after signing up for Shopify for her home decor business, creativeroute.com, she made the money back within a month
• Nache’ stresses that the content will dictate what theme Astral should choose for her website because content matters
• The content and the theme are symbiotic. – Nache’
• Question: What do you want the customer to see, feel, and do when they visit the homepage?
• We begin to walk through what Astral wants the customer to do when they come to her  website
• We discuss her upcoming product photo shoot
• TIP: Before you purchase a theme, contact the theme creator to make sure it has all of the features you want, like the ability to display vertical photos
• TIP: Try to choose a theme that doesn’t have long strings of text going across the page
• Make sure the theme is Pinterest-friendly by pinning an image on the preview theme page to make sure the images can be pinned easily
• TIP: Pay attention to how the logo is displayed and how much room they give you for it at the top

The Shopify Themes We Discuss 

• Showcase
• Alchemy
• Grid – This is the one Astral chose
• Boundless

ASTRAL RILES

Web: AstralRiles.com
Instagram: @astralriles
Twitter: @astralriles
Facebook: Astral Riles

WHERE’S NACHE’

WHERE’S NACHE’

Website: nachesnow.com
Instagram: @nachesnow
Twitter: @nachesnow
LinkedIn: nachesnow
Podcast: Studio 78
Facebook: studio78podcast
Pinterest: TallookSaveSave