09. Why Content Matters When You Choose a Website Theme https://i0.wp.com/nachesnow.com/wp-content/uploads/2017/02/S78009-pin.jpg?fit=740%2C900&ssl=1 740 900 Nache’ Snow - Speaker, Author, Productivity Junkie, and Host of the Studio 78 Podcast Nache’ Snow - Speaker, Author, Productivity Junkie, and Host of the Studio 78 Podcast https://i0.wp.com/nachesnow.com/wp-content/uploads/2017/02/S78009-pin.jpg?fit=740%2C900&ssl=1 February 20, 2017 August 8, 2018

09. Why Content Matters When You Choose a Website Theme

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While on the phone with Astral Riles we began discussing why content matters when choosing a website theme. This episode captures the meat of that conversation and clarifies how the two have a direct correlation with each other.

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We discuss switching AstralRiles.com from WordPress to Shopify because her focus is now selling wall hanging
Nache’ mentions that after signing up for Shopify for her home decor business, creativeroute.com, she made the money back within a month
Nache’ stresses that the content will dictate what theme Astral should choose for her website because content matters
The content and the theme is symbiotic. – Nache’
Question: What do you want the customer to do, feel and see when they come to the homepage?
We begin to walk through what Astral wants the customer to do when they come to her website
We discuss her upcoming product photo shoot
TIP: Before you purchase a theme contact the theme creator to make sure it has all of the features you want, like ability to display vertical photos
TIP: Try to choose a theme that doesn’t have long strings of text going across the page
Make sure the theme is Pinterest friendly by pinning an image on the preview theme page to make sure the images can be pinned easily
TIP: Pay attention to how the logo is displayed and how much room they give you for it at the top