117. How to Market and Sell Your Toy Idea
Azhelle Wade has worked in the toy industry for over 10 years with companies like Toys R Us, Party City, and Madame Alexander. She has 3 patented toy products, multiple design awards, and is the host of the Making It In The Toy Industry podcast. This toy industry expert is here to help you prioritize your to-do list, teach you to think like a buyer, and virtually hold your hand during the toy development and launch process.
In this episode, Azhelle discusses the importance of market research, walks us through how to develop an idea, helps us with navigating patents, and discusses the world of licensing. We also chat about strategic marketing, sizzle videos, and NDA’s. During COVID-19, she decided to quit her full-time job and start her own business. We discuss her idea behind the Toy Academy and we had a fruitful conversation on health insurance!
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