121. Tips from UPPERCASE Founder on Running a Successful Magazine https://i0.wp.com/nachesnow.com/wp-content/uploads/2020/12/S78121-pin.jpg?fit=842%2C1024&ssl=1 842 1024 Naché Snow Naché Snow https://i0.wp.com/nachesnow.com/wp-content/uploads/2020/12/S78121-pin.jpg?fit=842%2C1024&ssl=1 December 6, 2020 August 26, 2026

121. Tips from UPPERCASE Founder on Running a Successful Magazine

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A picture of Janine Vangool with a dark grey t-shirt on and turquoise glasses sitting on her head.

For over a decade, Janine Vangool has been the publisher, editor, and designer at UPPERCASE magazine—for the creative and curious. She publishes unique and beautifully designed books on illustration, creativity, crafting, and design. She also designs and sells fabric!

In this episode, Janine chats about how hard work, risk-taking, and perseverance helped her build a successful magazine. We discuss why she prefers smaller, more intimate communities, her creative process, and how she stays organized. Additionally, she shares why her subscription model allows her to create content specifically for her readers without having to cater to advertisers.

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