137. Believing in Yourself + Starting a Sustainable Stationery Brand
Aya Paper Co. is a sustainable stationery brand that creates greeting cards and gifts to celebrate the people and moments that matter most. When Founder and Creative Director SaVonne Anderson began conceptualizing plans for Aya, the earth’s well-being was at the front of her mind. As an advocate for environmental justice, she wanted to ensure that Aya Paper Co. didn’t perpetuate climate change and pollution issues, which disproportionately impact communities of color.
In this episode, SaVonne and I chat about the importance of determining what’s right for you, choosing your journey, and asking yourself: What do you want? She discusses the importance of believing in yourself and being comfortable pitching your business. We also get into how she started her business, why it was vital for her to create a brand with meaning, and how mentors have helped her along the way.
4:58 Why she decided to run her business full-time and the purpose behind Aya Paper Co
26:13 Marketing tips
32:29 Getting a mentor
41:12 Thoughts on the social justice movement of 2020
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