17. DIY PR Strategy Tips and How To Create a Membership Site https://i0.wp.com/nachesnow.com/wp-content/uploads/2017/04/S78017-pin.jpg?fit=740%2C900&ssl=1 740 900 Nache’ Snow - Speaker, Author, Productivity Junkie, and Host of the Studio 78 Podcast Nache’ Snow - Speaker, Author, Productivity Junkie, and Host of the Studio 78 Podcast https://i0.wp.com/nachesnow.com/wp-content/uploads/2017/04/S78017-pin.jpg?fit=740%2C900&ssl=1 April 16, 2017 August 8, 2018

17. DIY PR Strategy Tips and How To Create a Membership Site

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In this episode, Lorraine Sanders discusses public relations (PR) strategy tips for small business and why she created her new PR membership site, Press Dope. Lorraine is the host of the Spirit of 608 podcast that’s all about fashion, entrepreneurship, sustainability and tech. She affectionately calls it F.E.S.T!

After being a journalist for a decade, she now helps socially responsible fashion brands get the media exposure they deserve. Additionally, her podcast allows others, who want to make smart choices around the way they buy, discover brands that are impacting the environment in a positive way.

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Lorraine, a former journalist, is the host and producer of the Spirit of 608 podcast
She recently launched a new business, Press Dope, created to help socially responsible fashion brands with PR
Sustainable means, at it’s most basic level, is that you’re producing a product or fashion line that is not contributing to pollution, waste, or harming parts of our environment that are typically harmed through production processes – Lorraine
She spent 15 year in San Francisco, but now resides back in her home state of Virginia in the city of Charlottesville
The minimum amount businesses spend for a decent PR person is about 3k a month
Press Done is a DIY solution for people who don’t have the budget for a big PR firm or that aren’t yet ready to go that route
TIP: Having a PR strategy is necessary to get your business out there
You also need to be a voice in a conversation that’s bigger than you – Lorraine
The beta test of a Press Dope course made her realize how important connection is which is why she started a community
She used WordPress tools to create her website and found someone on UpWork to help her with some of the functionality
PR Strategy Tip:
- Start early
- Develop a daily habit around your PR goals
- Find out who is writing in your space (Tip: set up Google Alerts)
- Start building a relation with journalist, bloggers, influencers and podcasters
- Pick 10 media outlets/ journalist to connect with by following them on social media and emailing them
- Participating in events and establish relationships by introducing yourself
- Produce original content that shows you are an expert; be a thought leader in your space
REMEMBER: Have a relationships with journalist already in place; you should have some preexisting connection; start laying the ground work as soon as possible