178. Essential Strategies for Branding Your Business
In this episode, we’re joined by a true creative powerhouse, Megan Gersch. Megan specializes in helping passionate businesses supercharge their success through the art of branding, website design, and conversion-driven marketing strategies.
Naché and Megan delve deep into the world of creative entrepreneurship, offering invaluable insights and practical tips for businesses seeking to make a significant impact. From defining the essence of your brand to crafting visually stunning websites and boosting SEO, this conversation covers it all.
Megan shares her expertise on the benefits of using Showit for web design, the importance of website accessibility, and effective SEO techniques. She also sheds light on the pivotal role of consistency in branding and offers valuable tips on making the most of your brand guide.
Whether you’re a budding entrepreneur looking to establish your brand or a seasoned pro aiming to enhance your online presence, this episode is a treasure trove of knowledge.
Studio 78 Podcast: Listen + Subscribe
07:54 Embarking on Your Journey: Launching Your Web Design and Branding Business
10:08 Navigating the Terrain: Unveiling the Client Onboarding Process
11:46 The Essence of Identity: A Deeper Dive into the Concept of a Brand
14:22 Charting the Course: Initiating the Brand Creation Process
16:37 Empowering the DIYers: Pro Tips for Self-Made Brand Creators
18:38 The Power of Imagery: Mastering Visual Elements in Your Brand
21:40 Crafting Visual Excellence: Essential Considerations in Website Design
24:48 Showit Unveiled: Exploring the Advantages of Using Showit for Website Design
19:48 Navigating the Digital Landscape: Top SEO Strategies for Your Website
32:45 Inclusivity Matters: Ensuring Accessibility in Your Web Design
34:25 Designing for All Devices: Crafting Websites for Mobile and Desktop
36:01 Branding Tips: The Harmony of Consistency and How to Use Your Brand Guide
37:19 Decoding the Brand Guide: Understanding Its Significance in Branding
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- Shopify (website builder, great for e-commerce)
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Your Sparkly Brand Podcast: Your Sparkly Brand
Studio 78 Podcast
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