22. All Natural Skincare Entrepreneur Shares Business and Health Tips

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This week Aja Yasir discusses the inception, conception, and actualization of her business, Simple Beauty Naturals.

Aja dreamed of entrepreneurship as a child and even credits her youth experience as a swimmer with helping her develop a risk-taking approach to entrepreneurship. One risk in particular, selling a franchised business in Chicago and moving to Venezuela, sparked the idea to start her business of making all-natural, plant-based beauty and skincare products.

Her risk paid off, as she has launched a successful business that not only seeks to show customers the value of using natural products but also creates opportunities for other people. Aja not only left me thinking that I need to drink more water, but she dropped some serious knowledge bombs so take a listen.

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• Natural entrepreneur with a background in finance and real estate
• Discovered benefits of natural resources in Venezuela and decided to create a business
• Used local farmer’s markets and trade shows as a marketing and research source
• Launched business as a direct sales business following knowledge garnered from researching market base (at trade shows and farmer’s markets)
• Developed extensive training plan for employees
• Owns all of her recipes
• Had to hustle to make it happen; did not have the comforts of a full-time job, but this served as motivation to make it happen
• Adopted a sales strategy of speaking to at least 20 people a day
• Sells vegan and vegetarian beauty and self-care products that are unscented and plant-based
• Offers one-on-one consultations to customers; prefers this method to build relationships with customers
• Products evolved via customer feedback; Customer-focused business
• Advises other or potential entrepreneurs to “have faith in yourself, and just start; you’ll perfect along the way

LINK LOVE

• Can I Park Here? (podcast) – sustainable EPs 43, 47, 49, 52
• Tomato Facial Bar (for acne)
• Volcano Bar (good for acne)
• Free Get Organized Sheets
• S’well Water Bottle

SIMPLE NATURAL BEAUTY

Web: simplebeautynaturals.com
Instagram: @simplebeautynaturals
Facebook: fb.com/simplebeautynaturals
Podcast: Simple Beauty Naturals (iTunes Link)

WHERE’S NACHE’

Website: nachesnow.com
Instagram: @nachesnow
Twitter: @nachesnow
LinkedIn: nachesnow
Podcast: Studio 78
Facebook: studio78podcast
Pinterest: Tallook

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