41. Starting a Videography Business: Equipment, Getting Clients, and Developing a Style
As we take a quick holiday break during the second season of the Studio 78 Podcast, I thought it would nice to explore an often overlooked but super important creative medium, videography. In today’s digital world, we rely heavily on photos as well as videos to connect and share the stories of our lives, and my guest today, Amelia Diaplo, is known for assisting her clients with doing just that.
Amelia is a L.A. based videographer who is drawn to illuminating the passion and processes of creatives and makers through videos. I was drawn to the authenticity and quality of Amelia’s videos, and she explains her process in today’s episode. She also provides advice on how to choose a videographer and some tools you may consider using if you or someone in your life is considering turning your hobby into a full-time gig.
- Amelia is originally from Boston and has a background in fine arts; she studied sculpture, print making, and videography
- She worked in a few museums with an emphasis on museum education and new media
- She has a love and appreciation for things that are handmade
- Her fiancé got a job in San Diego, and they took off to California
- Amelia began her videography journey by doing a project for a yoga studio and a special project for a museum
- Once in San Diego, she partnered with a nonprofit; she started as a volunteer
- Initial video equipment
- Current video equipment
- Amelia ended up moving to LA with her husband, and while working several part-time jobs, she decided it was the perfect time to do the freelance jobs
- During this time, she took yoga teacher training, and she currently teaches yoga while doing her videography practice
- Although she had a slow start building clientele and a relationship with the community, she’s glad she stuck with it
- To get going, initially she first connected with YouTubers and bloggers
- Next, Amelia built her website; she stresses that it’s important to put yourself out there and just do it
- Amelia typical tries to use natural light for videos versus using artificial light; she does a little cold correction and color grading
- Video tips:
- If you want things to feel steady, use a tripod or hold camera nice and still
- If using a phone, tap on the brightest part of your frame to make sure you have the right exposure
- Remember, you want the exposure and white balance to be accurate
- Hiring a videographer:
- Ask your photographer friends if they know of any videographers
- If you see a video you like for a local company, ask them who their videographer is
- Most of her clients are through referrals
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