44. How to Start, Grow, and Maintain Multiple Businesses https://i0.wp.com/nachesnow.com/wp-content/uploads/2018/02/S78044-pin.jpg?fit=740%2C900&ssl=1 740 900 Naché Snow Naché Snow https://i0.wp.com/nachesnow.com/wp-content/uploads/2018/02/S78044-pin.jpg?fit=740%2C900&ssl=1 February 4, 2018 August 26, 2026

44. How to Start, Grow, and Maintain Multiple Businesses

no comments

Studio 78ers!!! Who said you can’t have it all? This week’s guest proves you can have it all when you put out into the universe what you really want to happen. Farissa Knox is a successful business owner, author, mother, and wife who believes in making the most of her life and talent.

She started her career working as an advertiser and marketing executive for a privately owned business until one day she received a call that the company was going bankrupt. With her marketing and advertising prowess and her husband’s push, she decided to start her own marketing firm, RLM Media. In just under 10 years, she’s grown the business to gross earnings of $15 million.

Never getting complacent with her success, Farissa has harnessed her entrepreneurial magic and applied it to other business ventures, including a highly popular digital platform and book. We discuss how she manages to juggle it all and what she attributes her success to. Another episode full of goodness.

>>> Subscribe on APPLE PODCASTS | STITCHER | SPOTIFY | GOOGLE PLAY <<<

Originally from NY (the Bronx), but during her childhood her parents moved the family to Richmond, VA
Uncovered interest in advertising and marketing while in college; she was a communications major
Looked for a job change after leaving college and moved to NY; got a job selling radio ads, lived in Brooklyn, where she met her husband
After dating her now husband for a while, she moved to Chicago working for the same company, but shortly after the company went bankrupt (and that was her spark)
Discussed how and why she started RLM Media
Meeting with as many people as possible and connecting with decision makers helped her get her initial clients
Discussed how she grew RLM Media to gross billings of more than $15 million in 9 years
Hiring employees allowed her the opportunity to focus on other things she loved
Chose to have employees versus freelancers because she wanted to establish a certain culture within her office
The size of her office space evolved over time as she earned extra income and understood how it affected her company financially
Tips for success in business:
- Learn from your mistakes
- Be quick on your feet
- Maneuver in a way where you’re thinking about what’s going on today, but more importantly, what can happen tomorrow
Reevaluate how you measure success – learn from your downturns and start preparing for the worst
- Start looking for new clients when you’re the busiest
- Talk to the bank that holds your business accounts and ask for a line of credit
She discusses why she started WhatRUWearing— a digital platform/publisher all about fashion and lifestyle
- With her marketing experience, she built the website for advertisers
- The brand has a podcast, Fast Fashion, and a web series, PR Girl (both links below)
- Now that they have established their content, they will focus on monetizing the blog
To create PR Girl, she used a production company that had experience with creating reality footage
She created her book on a dare, but did not realize at the time how therapeutic it would be as she adjusted to living in a new city
With husband, multiple children, and multiple businesses, she explains how you can do it all by putting out in the universe what you really want to happen