51. Why Building a Community on Your Platform is Important + The Importance of Support https://i0.wp.com/nachesnow.com/wp-content/uploads/2018/03/S78050-yt.jpg?fit=740%2C900&ssl=1 740 900 Naché Snow Naché Snow https://i0.wp.com/nachesnow.com/wp-content/uploads/2018/03/S78050-yt.jpg?fit=740%2C900&ssl=1 March 25, 2018 August 26, 2026

51. Why Building a Community on Your Platform is Important + The Importance of Support

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Why Building a Community on Your Platform is Important + The Importance of Support | Studio 78 Podcast nachesnow.com/47

It’s Women’s History Month, and as we celebrate the trailblazers, historians, and up-and-comers, I think it’s timely to speak about women supporting women. My guest this week, Elayne Fluker, has built a brand and business around this concept. She is the creator and host of the Support is Sexy podcast, which features women entrepreneurs and their stories.

Although her podcast is about entrepreneurship, Elayne also created a forum that serves as a meeting place for like-minded, creative, and talented women to collaborate, share, uplift, and support one another. Elayne discusses her journey into entrepreneurship after a successful, lucrative career as a media specialist, including how she made the leap and what she’s learned along the way.

She also provides a host of great tips on ways to market content to increase your following as well as how to market yourself. Forty minutes of goodness coming your way.

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Show Notes

Elayne has worked in media for more than 20 years
Started career working in print media for magazines; first internship was at Essence; she was a junior editor and assistant for Susan Taylor
Passionate about creating a space for women to share their stories, which is why she created her podcast (Support is Sexy) and Facebook mastermind group
The Support is Sexy idea is about empowering women to know and believe that having it all doesn’t mean doing it all alone
Has been a full-time entrepreneur since 2014; her last position was with Martha Stewart Living, where she was managing director for the Martha Stewart and Martha Stewart Weddings websites
We discuss what to consider when contemplating making the leap from a 9-to-5 job to becoming a full-time entrepreneur
Elayne often asks her clients: “How can you package what you’re already doing?”
In 2015, she took a personal development workshop called “Momentum,” during which she found that the two most difficult things for successful folks to ask for were love and support
She began saying “support is sexy,” which was often received positively, and she decided to use the phrase as the name for her podcast
Support and collaboration are a pillar of her business
We discuss charging what you’re worth
Tips for creating a following:
- Be consistent; show up when you say you’re going to show up
- Let people know about your business; ask people to tell other people
- If you have a group, make sure you welcome new members (it helps it make it a friendly space)
- Social media: share as much as possible and engage (remember you don’t have to be everywhere)
Tip: Make sure you build your own platform; drive people back to your website
Tip: Build your email list by developing offerings (i.e., guides)
Advises that if you’re looking to get more press, consider being on other podcasts, local stations (TV and radio), and local events at the chamber of commerce (i.e. teach a class)