51. Why Building a Community on Your Platform is Important + The Importance of Support
It’s Women’s History Month, and as we celebrate the trailblazers, historians, and up-and-comers, I think it’s timely to speak about women supporting women. My guest this week, Elayne Fluker, has built a brand and business around this concept. She is the creator and host of the Support is Sexy podcast, a podcast dedicated to featuring women entrepreneurs and their stories.
Although her podcast is about entrepreneurship, Elayne also created a forum to serve as a meeting place where like-minded, creative, and talented women can collaborate, share, uplift, and support one another. Elayne discusses her own journey into entrepreneurship after having a successful and lucrative career as a media specialist, including how she made her leap and what she’s learned along the way.
She also provides a host of great tips on ways to market content to increase your following as well as how to market yourself. Forty-minutes of goodness coming your way.
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- Elayne has worked in media for more than 20 years
- Started career working in print media for magazines; first internship was at Essence; she was a junior editor and assistant for Susan Taylor
- Passionate about creating a space for women to share their stories, which is why she created her podcast (Support is Sexy) and Facebook mastermind group
- The Support is Sexy idea is about empowering women to know and believe that having it all doesn’t mean doing it all alone
- Has been a full-time entrepreneur since 2014; her last position was with Martha Stewart Living, where she was managing director for the Martha Stewart and Martha Stewart Weddings websites
- We discuss what to consider when contemplating making the leap from a 9-to-5 job to becoming a full-time entrepreneur
- Elayne often asks her clients: “How can you package what you’re already doing?”
- In 2015, she took a personal development workshop called “Momentum,” during which she found that the two most difficult things for successful folks to ask for were love and support
- She began saying “support is sexy,” which was often received positively, and she decided to use the phase as the name for her podcast
- Support and collaboration is a pillar of her business
- We discuss charging what you’re worth
- Tips for creating a following:
- Be consistent; show up when you say you’re going to show up
- Let people know about your business; ask people to tell other people
- If you have a group, make sure you welcome new members (it helps it make it a friendly space)
- Social media: share as much as possible and engage (remember you don’t have to be everywhere)
- Tip: Make sure you build your own platform; drive people back to your website
- Tip: Build your email list by developing offerings (i.e. guides)
- Advises that if you’re looking to get more press, consider being on other podcasts, local stations (tv and radio), and local events at the chamber of commerce (i.e. teach a class)
- Support is Sexy Mastermind on Facebook
- Support is Sexy Mastermind Membership
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- Tim Ferris Show [podcast]
- Think and Grow Rich by Napoleon Hill [book]
- #BlackExcellence: 5 Podcasts You Need in Your Life Right Now by Demetria Irwin
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- Numi Oraganic Tea Rooibos
- Top 10 Tips To Be An Unforgettable Podcast Guest by Elayne
Podcast: Support is Sexy
YouTube: Elayne Fluker
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