60. $32 to 7 Figures Selling Natural Hair Care Products https://i0.wp.com/nachesnow.com/wp-content/uploads/2018/08/S78060-pin-Gwen-Jimmere.jpg?fit=740%2C900&ssl=1 740 900 Nache’ Snow - Speaker, Author, Productivity Junkie, and Host of the Studio 78 Podcast Nache’ Snow - Speaker, Author, Productivity Junkie, and Host of the Studio 78 Podcast https://i0.wp.com/nachesnow.com/wp-content/uploads/2018/08/S78060-pin-Gwen-Jimmere.jpg?fit=740%2C900&ssl=1 August 11, 2018 October 19, 2019

60. $32 to 7 Figures Selling Natural Hair Care Products

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We’re talking with Gwen Jimmere, the CEO and founder of Naturalicious, a company that creates beauty solutions for busy women who need products that fit into their lifestyle rather than consume it.

We discuss how she started with $32, developed her product line, pitched to wholesalers, created packaging, grew her business, why she decided to patent her product, and of course how to take care of your natural hair!

Studio 78 Podcast: Listen + Subscribe

Show Notes

Gwen created natural hair care products to cut your hair prep time in half; they are sold in Sally Beauty and Whole Foods
We discuss how you have to train your natural hair to actually do a true wash and go
Gwen started the company out of necessity five years ago after she had her son because she needed a product that was natural, organic, and didn’t take up her whole day
Her business started off as a hobby and slowly began to grow; 18 months into the business she found herself getting laid off 30 days before her divorce was final
At that point she had $32 to her name and had to come up with a plan; she pitched a Wholefoods that was opening in Detroit and received her first purchase order
Her first wholesale order opened doors because it helped legitimize the business which ultimately led to her getting a call from the Obama Administration asking that Naturalicious product be included in the gift bags for the 2nd inaugural ball
We discuss how the Naturalicious packaging evolved
Pitch tip: Go into a pitch meeting with “here’s what’s in it for you”

Don’t be afraid to not have it all together. You don’t have to have everything figured out, you just have to start!
Gwen Jimmere

Naturalicious which is owned 100% by Gwen is a debt-free company that earns 7 figures a year; we discuss how and why her business was profitable from the start and how she grew organically
We discuss why it was important that her business had a give-back component
Gwen is the first women of color to hold a natural hair care patent; we discuss how her mom was the driving factor and how she taught her self the process in order to save money

Ownership is the way that we form generational wealth.
Gwen Jimmere

We discuss natural hair; check out her brand-agnostic real hair revelations videos every Thursday in her Facebook group Naturalicious Nation
How she went from $32 to having a 7 figure business:
- Invest in yourself. Invest in high quality ticketed events; additionally, she referenced something she read: if you want to make a million dollars put yourself into circles where they would be mad if they only made a million dollars
- Invest in advertising. It has taken her business to another level and allowed her to work harder not smarter; she has done traditional online ads (Facebook + Google) and sponsored events