63. Knowing When to Quit, Stick, or Pivot https://i0.wp.com/nachesnow.com/wp-content/uploads/2018/09/S78063-pin.jpg?fit=740%2C900&ssl=1 740 900 Nache’ Snow - Speaker, Author, Productivity Junkie, and Host of the Studio 78 Podcast Nache’ Snow - Speaker, Author, Productivity Junkie, and Host of the Studio 78 Podcast https://i0.wp.com/nachesnow.com/wp-content/uploads/2018/09/S78063-pin.jpg?fit=740%2C900&ssl=1 September 2, 2018 September 2, 2018

63. Knowing When to Quit, Stick, or Pivot

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Mallory Whitfield teaches people how to creatively market themselves online and how to tap into their creative potential. In addition to her day job, she frequently speaks on topics related to creativity, marketing, and personal branding. She not only has a personal brand, but is also the producer, editor, and host of the Badass Creatives podcast.

In this episode, we talk about how and why Mallory made certain career choices through the years. To include her decision to have a day job at different points in her journey and how her passions shifted through the years. We also discuss how she diversifies her income through affiliate marketing, teaching, speaking, and self-publishing.

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Show Notes

Lives in New Orleans; Went to Loyola University as a theatre major, but ended up graduating with a history degree
In 2004 she started doing art and craft shows
We discussed how Mallory marketed missmalaprop.com (press release, entering a contest, art markets); when she initially started the website she wanted to highlight other vendors and sell products
She had an aha moment about being tied to a location-based business and decided to shift her efforts to a skill she built up through the years, marketing
In 2014, she took a position at a local digital marketing agency as a search engine optimization coordinator; while there she helped with a program that taught small business about SEO and social media and realized she was really good at it and enjoyed it
In 2014, she also got back into performance art
We discuss taking on our own advice and analysis paralysis when it comes to making decisions
In 2017, she did her first speaking event and the host company ended up offering her a director of marketing job
We discuss figuring health insurance and the benefits of using a health savings account
Mallory talks about the unpredictability of the job market and how being her own boss gives her more flexibility and stability
Mallory talks about how she has diversified her income by experimenting with different revenue streams to include publishing a book, affiliate marketing, speaking, generating events, and creating courses
She initially created an ebook and sold it through Etsy; Eventually, she self-published it on CreateSpace and Kindle
We discuss the benefits of using Skillshare to sell courses and Mallory talks through how she produced her first course