82. How to Use Storytelling to Build a Strong Brand

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Rebecca Orlov is the Founder and Creative Director of Orlov Design Co. With two decades of creative development and project management experience in advertising & marketing, Rebecca has paired her valuable knowledge and experience working with Fortune 100 companies and social Influencers with her passion for brand strategy, storytelling, art direction, trend insights, business development, and design.

Since 2008, Rebecca has been shaping conversations through her writing. Her first blog, loving. living. small., was selected by InStyle magazine as Best of Web 2010. For the last decade, Rebecca has contributed to influential websites & publications, including HGTV, Apartment Therapy, PopSugar, Houzz, Washingtonian, HouseBeautiful, Etsy, and more.

Growing up outside Washington, D.C. and living most of her life in Los Angeles & New York City, Rebecca now calls Las Vegas home. She is the proud mom to her young daughter and she loves supporting local business & community.

• Rebecca focuses on “light bulb to launch”:
  • Brand voice: What is your promise and your values
  • Mission statement
  • Website design and feel
  • Logo design
  • Content generation
• Every product or service has three to six customer personas
• Sections of your website to plan out:
  • About your company
  • About your team
  • What are your capabilities and services
  • FAQ
  • Contact page
• A website needs to talk to directly to your customer
• A brand story is your promise and value

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Link Love

• The Java Project we discussed
• SquareSpace
• Essentialism
• Acuity Scheduling
• Proposify [for prposals]
• HelloSign [contract]
• Freshbooks [acconting software]
• Honeybook
• Harvest [time tracking]
• PayPal
• Rebecca’s Small Business Guide
• Unfold [Instagram app]
• VideoLeap [Editing app]

Orlov Design Co.

Website: orlovdesignco.com
Instagram: @orlovdesignco
Twitter: @RebeccaOrlov
Pinterest: @rebeccaorlov

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