83. How Passion Projects Can Lead to Opportunities
Lauren Hom is a designer and letterer based in Detroit, schooled in New York, and raised in Los Angeles. Known for her bright color palettes, playful letterforms, and quirky copywriting, she’s had the pleasure of creating work for clients like Starbucks, Google, AT&T, YouTube and TIME Magazine. Her work has been recognized by Communication Arts, the Type Directors Club, and the Webby Awards. She’s also the author of the popular blog and book Daily Dishonesty.
In this episode, we talk about how a passion project led to her first opportunity. We also discuss tips for transitioning from a 9-to-5 to entrepreneurship. Other topics:
- How putting yourself out there is the best way to get noticed
- Lauren finds that businesses thrive when they put 100% of their time, love, and energy into it
- Tips for transitioning into entrepreneurship:
- Have 3 – 6 months of savings
- Make sure you have a professional website
- Reach out to your network (family and friends)
- She found an illustration agent to represent her
- Education: She listened to a bunch of podcasts
- We discuss how her passion project “will Letter for Lunch” led to Skillshare contacting her
- Passion Project: A Micro idea you can package up
- Give it a quippy name
- Make a logo for it
- Buy a URL, if it’s a big enough ideas
- Use your own life experiences
- Think of it as a small campaign
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- Daily Dishonesty [tumblr blog passion project]
- Daily Dishonesty: The Beautiful Little Lies We Tell Ourselves Every Day [book]
- Hand Lettering for Chalk Murals [Skillshare course]
- Will Letter For Lunch [Passion Project]
Hom Sweet Hom
Studio 78 Podcast
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