90. Turn Doodles Into a Prosperous Sticker Business
Brita Lynn Thompson is the owner of Zenspire Designs. She sales vinyl stickers, prints, and creates custom orders of her illustrations that have a zentangle vibe.
In June 2014, she was chosen out of 4,000 plus entries as the winner for Starbucks “White Cup Contest.” The day before they announced her as the winner she created an Etsy shop. That summer her design was reproduced onto their reusable cups online and in every store in the US and Canada. Her dream of owning a business became a reality.
After winning, she got a lot of publicity and recognition, specifically on her Instagram. Before winning, she had roughly 300 followers, and about a year later, she had around 39,400 followers. She kept up the momentum and now has over 97k followers.
She ships her products all over the world via Etsy and has made a business out of selling stickers. In this episode, we discuss:
- Brita knew she had a business when she made 4K in two days at a large local festival
- We talked about how she prepared for her first major festival
- Instagram Tip: She keeps customers engaged by vlogging on Instagram stories
- When she realized 25% of her Etsy traffic was coming from Pinterest she decided to clean up her account
- Pinterest Tip: Use hashtags, switch to a business account, and organize your pins on boards
- She discusses why she prefers to use Etsy to sell her products
- Shipping: her label maker was a lifesaver (see links below)
- We discuss how to price your physical products
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- Three Rivers Art Festival [Pittsburg]
- Cricut Machine
- DYMO 1755120 LabelWriter 4XL Thermal Label Printer
- Brother QL-810W Ultra-Fast Label Printer with Wireless Networking
- Free Printable Bullet Journal Goal Stickers
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