90. Turn Doodles Into a Prosperous Sticker Business https://i0.wp.com/nachesnow.com/wp-content/uploads/2019/06/S78090-pn-zenspire-designs.jpg?fit=842%2C1024&ssl=1 842 1024 Nache’ Snow - Speaker, Author, Productivity Junkie, and Host of the Studio 78 Podcast Nache’ Snow - Speaker, Author, Productivity Junkie, and Host of the Studio 78 Podcast https://i0.wp.com/nachesnow.com/wp-content/uploads/2019/06/S78090-pn-zenspire-designs.jpg?fit=842%2C1024&ssl=1 June 16, 2019 October 19, 2019

90. Turn Doodles Into a Prosperous Sticker Business

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Brita Lynn Thompson is the owner of Zenspire Designs. She sales vinyl stickers, prints, and creates custom orders of her illustrations that have a zentangle vibe.

In June 2014, she was chosen out of 4,000 plus entries as the winner for Starbucks “White Cup Contest.” The day before they announced her as the winner she created an Etsy shop. That summer her design was reproduced onto their reusable cups online and in every store in the US and Canada. Her dream of owning a business became a reality.

After winning, she got a lot of publicity and recognition, specifically on her Instagram. Before winning, she had roughly 300 followers, and about a year later, she had around 39,400 followers. She kept up the momentum and now has over 97k followers.

She ships her products all over the world via Etsy and has made a business out of selling stickers. In this episode, we discuss:

Brita knew she had a business when she made 4K in two days at a large local festival
We talked about how she prepared for her first major festival
Instagram Tip: She keeps customers engaged by vlogging on Instagram stories
When she realized 25% of her Etsy traffic was coming from Pinterest she decided to clean up her account
Pinterest Tip: Use hashtags, switch to a business account, and organize your pins on boards
She discusses why she prefers to use Etsy to sell her products
Shipping: her label maker was a lifesaver (see links below)
We discuss how to price your physical products

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