91. Disrupting the Skincare Industry with an All-Natural Apple Vinegar-Based Deodorant https://i0.wp.com/nachesnow.com/wp-content/uploads/2019/06/S78091-pin-sway.jpg?fit=842%2C1024&ssl=1 842 1024 Naché Snow Naché Snow https://i0.wp.com/nachesnow.com/wp-content/uploads/2019/06/S78091-pin-sway.jpg?fit=842%2C1024&ssl=1 June 23, 2019 August 26, 2026

91. Disrupting the Skincare Industry with an All-Natural Apple Vinegar-Based Deodorant

no comments

Founder of Sway, Rebecca So, was always self-conscious about not being at her best at the end of a long day, and the last thing she needed was a deodorant that couldn’t keep up with her active lifestyle. She is a mother of two young boys, an adrenaline junkie, and an executive at a successful Los Angeles-based accounting firm.

After spending hundreds of dollars on all kinds of deodorant – drugstore brands, clinical strength, and natural – Rebecca discovered that nothing on the market could hold up to the challenge. Frustrated with compromise and constantly trying new brands that didn’t work, she finally decided to create her own solution to these annoying issues plaguing most deodorant users.

Through testing countless brands and experimenting with natural ingredients like apple cider vinegar, Rebecca created an all-natural, detoxifying formula that left no underarm odor or residue: Sway deodorant.

In this episode, we discuss how she developed and tested her apple cider vinegar-based natural deodorant, the underarm detox period, and a bit of deodorant education. Rebecca also talks about how she’s trying to draw more attention to underarms by creating products that look beautiful enough to post on social media and make your underarms look and smell fabulous.

Rebecca started by handing out 500 samples to friends and acquaintances
It took her about six months to launch the product
She attributes Facebook groups as one avenue that provided her support
Knowing she was entering a competitive market, the first few years she focused on putting the name of the product out there and going to trade shows to educate people on why her deodorant is different

Studio 78 Podcast: Listen + Subscribe

Support The Podcast

COURSES: Check out my new Skillshare course on Milanote!
FREE TEMPLATE: Notion for Entrepreneurs, How I Organize My Life and Business
THE WORKBOOK: It’s time to take care of you. Get The Life Cleanse Journal to reevaluate what’s important to you.
DIGITAL NOTEBOOKS: I heart GoodNotes. I’ve created some notebooks and planners for you to try out.
NEWSLETTER: I send my newsletter out using FloDesk because of their easy-to-use automations.