92. How to Start, Market, and Scale a Natural Skincare Business

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As a former lawyer specializing in human rights law, Dominique Boseman is passionate about advocating for people’s access to resources that improve their lives. This passion was no different when she discovered how difficult it was to find healthy, effective body care options for her eczema-prone, sensitive skin. It was hard to find products that alleviated her eczema symptoms and were also natural and plant-based.

Dominique turned her passion for helping people into a quest to create plant-based, toxin-free beauty products for women of all backgrounds and skin types that are effective, luxurious, and sensible.

• Dominique, who was born and raised in Chicago, is married with a toddler and now living in Atlanta, GA
• She validated her initial product by attending a trade show where her products sold out
• She learned production and how to scale her business by initially supporting one small store
• We discuss strategies for pricing
• We discuss lessons learned from getting into Whole Foods in Atlanta
• She walks us through how she chose what types of products to sell
• We discuss why it’s important for creatives to get an attorney to protect their intellectual property
• TIP: You are your best marketing tool

*UPDATE: SkinDeep is now Spraise*

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Skin Deep Bodycare

Website: spraise.com
Facebook: @Spraise
Instagram: @Spraise

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