92. How to Start, Market, and Scale a Natural Skincare Business https://i0.wp.com/nachesnow.com/wp-content/uploads/2019/10/S78092-pin-SkinDeep.jpg?fit=842%2C1024&ssl=1 842 1024 Nache’ Snow - Speaker, Author, Productivity Junkie, and Host of the Studio 78 Podcast Nache’ Snow - Speaker, Author, Productivity Junkie, and Host of the Studio 78 Podcast https://i0.wp.com/nachesnow.com/wp-content/uploads/2019/10/S78092-pin-SkinDeep.jpg?fit=842%2C1024&ssl=1 October 20, 2019 September 18, 2021

92. How to Start, Market, and Scale a Natural Skincare Business

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As a former lawyer focusing on human rights law, Dominique Boseman is passionate about advocating for people to have access to things that make their lives better. This passion was no different when she discovered how difficult it was to find healthy and effective body care options for her eczema-prone and sensitive skin. It was hard to find products that alleviated her eczema symptoms that were also natural and plant-based.

Dominique turned her passion for helping people into a quest to create beauty products for women of all backgrounds and skin types that are plant-based and toxin-free while still being effective, luxurious, and also sensible.

Dominique, who was born and raised in Chicago, is married with a toddler and now living in Atlanta, GA
She validated her initial product by attending a tradeshow where her products sold out
She learned production and how to scale her business by initially supporting one small store
We discuss strategies for pricing
We discuss lessons learned from getting into Whole Foods in Atlanta
She walks us through how she chose what types of products to sell
We discuss why it’s important for creatives to get an attorney to protect their intellectual property
TIP: You are your best marketing tool

*UPDATE: SkinDeep is now Spraise*

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Skin Deep Bodycare

Website: spraise.com
Facebook: @Spraise
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