If you’ve read my bio you know I love design. Though I’ve been trained in design, I do believe everyone can learn the basic principles of design and apply them to their brand. Even if you decide to hire a graphic and/or web designer to create your brand, you still should have a fundamental understanding what makes a design effective.
The three things I’d like you to take away from this guide is typography, color and following a grid are the basics of good design. Throw in some amazing content that tells an effective story and voila!
Ok, it might not be that simple, but by browsing some of my favorite inspirational websites you’ll start to pickup the elements that help create an effective design. Remember less is more when you’re first starting out.
Other tips to keep in mind are don’t use low resolution images, make sure your fonts are readable (size and font style), and watch your spacing and alignment. Want someone to critique your design? Send me an email.
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There are a TON of color palette generators. These are just a few of my favorite. Some will also give you palette composition options like analogous, monochromatic, triad, complementary, compound and shades.
Dribble // Website
Similar to Behance, it’s another great site to get inspired and see good design. It has an additional feature, color palettes of the projects. You can click on one of the colors to see other projects that also use that tone. When you hover over the colors it also gives you the hex code.
Adobe Creative Cloud // Desktop + Apps // Fee
The Adobe Creative Cloud is a set of desktop apps designers, photographers, illustrators, animators and videographers use to create. For example, to build the graphics on this site I used a combination of Adobe Photoshop and Adobe Illustrator.
They also have several mobile apps available.
Canva // Website + App // Free
If Adobe is to expensive or complicated or you need to do something quick and on the go consider Canva. You can make graphic design pieces easily. They have several templates and fonts for you to choose from. They also have stock photos and illustration you can purchase.
Another popular software option is Pic Monkey.
Check out the resource section (above) to find other places to find fonts. I mainly use premium fonts because they tend to be built better; however, depending on your project and budget free fonts might work just fine.