If you have an idea, product, or service you need to have a website. No excuses, they are so easy to set up. You don’t need to be a designer or a programmer to create a simple website. As you’re talking to potential followers or clients you need to be able to send them someplace to get more information. That is where your website comes in. There are tons of beautiful one page website that do the trick.
Don’t over think it. Write down the purpose of the website and that will help you determine your next steps. If you don’t want to create it you can always have a designer and/or developer help you, but you still need to understand what the different platforms can offer you. If your idea is really complicated or you need to accomplish a very specific style, going with a trusted and vetted professional may be the best way to go, but remember you get what you pay for. CLICK HERE FOR COURSE: How to Create a Website in 2017: A Step-by-Step Guide for Beginners .
Shopify // Website + Mobile app
If you are selling physical products you want to use Shopify to build your website. My site, CreativeRoute.com, is built on Shopify and I love it. Mainly because they have amazing mobile apps, sales channels (Facebook, Pinterest, etc.), and awesome templates. They make it easy to sale and track.
WordPress (self hosted) // Website + Mobile app
The site you’re on right now is WordPress. I’ve paid for a premium theme and I customized the design and content to meet my needs. There is a bit of a learning curb. Some people pay designers/developers to create their website because it can be time consuming and challenging if you’re unfamiliar with it. WordPress is known for it’s variety of plugins, to include: calendars, ecommerce, and SEO to name a few.
These are needed if you decide to self host your website and use a platform like WordPress.
There are a ton of WordPress plugins. This is my must have list. Pick the ones that make sense for your business. Too many plugin will slow down your website.
Pretty Link Lite // Plugin
This allows you to create custom links to share. For example, the link to the Studio 78 podcast on iTunes is https://itunes.apple.com/us/podcast/studio-78-with-nache-snow/id1185762874?mt=2, but with Pretty Link I create this link: https://nachesnow.com/itunes. It looks a lot better when you’re sharing your link on social media or via email.