81. Writing, Publishing, and Marketing a Children’s Book About Self Love 740 900 Nache’ Snow - Speaker, Author, Productivity Junkie, and Host of the Studio 78 Podcast

81. Writing, Publishing, and Marketing a Children’s Book About Self Love

Writing, Publishing, and Marketing a Children's Book About Self Love | Studio 78 Podcast nachesnow.com/81

Jennifer Vassel is a Jamaican-American author based in Southern California. It wasn’t until 2012 that she decided to expound on her passion for writing and creating. She spent the next year putting together a collection of poems and short stories written over a span of 20 years. Her Channeled Energy was later birthed in 2014, becoming an Amazon #1 Bestseller.

Her current project is “I Am Unique!” – a children’s book and empowerment brand about self-love and sharing your unique gifts with the masses. The book stemmed from her childhood insecurity of having a birthmark. She wrote the story to inspire young girls and women alike to rise above their insecurity, and use it to impact the world. 

In this episode we discuss:

  • Her process for self-publishing “The Channeled Energy” and “I am Unique”
  • What she’s doing to diversify her income: speaking engagements, creating an animated series, and tapping into the toy industry
  • Tips for independent authors:
    • Build an audience and community before you launch your book
    • Constantly promote yourself
    • Find your ideal audience and go to the places they are at
    • Take the time to find who your real customers are
  • She asks are you willing to: market your product, put yourself out there, do live video, go to vendor events, and put your face out there?
  • Jennifer has been able to market effectively in four ways:
    • Social media (Facebook and Instagram)
    • Attending live events (mom events, women empowerment, youth development)
    • Pitch to media outlets (share story of how her former insecurity inspired a self-love brand for kids)
    • Brand and influencer partnerships with brands that have a similar messaging
  • She uses the I am Unique free audiobook and pages of a coloring book as a lead magnet to build her mailing list
  • Her monthly newsletter features items such as: what’s coming, events they’ll be apart of, topics that make sense for the brand, and new blog post

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Link Love

I Am Unique

Website: iamuniquebook.com
Facebook: @IAmUniqueBook
Instagram: @iamuniquebook and @jenniferdvassel
Twitter: @iamuniquebook and @jenniferdvassel
Pinterest: @iamuniquebook

Studio 78 Podcast

Website: nachesnow.com
Facebook: studio78podcast
Instagram: @nachesnow
Youtube: Nache Snow
Twitter: @nachesnow
LinkedIn: nachesnow
Podcast: Studio 78
Pinterest: Tallook

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