65. How to Build a Portfolio and Determine Your Pricing Structure
Giulietta (Juliet-ta) Pinna is the owner of Limonata Creative a prop styling and event design business she started in 2016. After a move from NYC—where she attended the Fashion Institute Of Technology, obtained an Advertising Marketing Degree, worked for fine art galleries & artists for seven years—she planted roots in Baltimore, MD. Giulietta realized that while her former career path perfected her business skills, it prevented her from being creative which is why she started Limonata Creative.
In this episode, we discuss the initial steps she took to establish the brand, how networking helped her build a portfolio, what to consider when you’re setting up your pricing structure, and what all goes into being a prop stylist.
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- Worked in New York for a decade before moving to Baltimore
- When she moved to Maryland, she couldn’t find a job in fine arts, which led her to seek out other professions
- Though she made good money as a Sommelier, she wasn’t happy and decided, with the support of her husband, to venture out on her own in 2016 as a prop styling and event design
- She started out by brainstorming business name; she liked Limonata because it means lemonade in Italian which reminded her of the saying “if life gives you lemons make lemonade.”
- Since she is a very artistic person she then drew her logo and began developing her brand, to include her website
- To build her portfolio, she started networking with other photographers in the Baltimore area; initially, she worked for free to help build her portfolio
- We discuss the importance of having a professional presence online
- Establishing a network in Baltimore provided opportunities like the ability to host a workshop
- We go into the challenges of pricing and how she used her network in NY to help her determine initial pricing
- Depending on a project it can take her weeks to put it together; Planning includes trend researching, prop researching, looking at what’s popular, and sourcing items to a specific budget
- Baltimore doesn’t have prop warehouses like NY which makes it even more challenging to discover appropriate props
- We discuss the importance of contracts and how she put hers together
- Make sure to include health insurance in your pricing structure if you’ll be paying for it out of pocket
- When it comes to pricing Giulietta has also listened to podcasts and has taken online courses to figure out what works for other business
- Event design is a supplementary part of her business that she does 3 to 4 times a year
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