65. How to Build a Portfolio and Determine Your Pricing Structure https://i0.wp.com/nachesnow.com/wp-content/uploads/2018/09/S78065-pin.jpg?fit=740%2C900&ssl=1 740 900 Nache’ Snow - Speaker, Author, Productivity Junkie, and Host of the Studio 78 Podcast Nache’ Snow - Speaker, Author, Productivity Junkie, and Host of the Studio 78 Podcast https://i0.wp.com/nachesnow.com/wp-content/uploads/2018/09/S78065-pin.jpg?fit=740%2C900&ssl=1 September 16, 2018 October 19, 2019

65. How to Build a Portfolio and Determine Your Pricing Structure

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Giulietta (Juliet-ta) Pinna is the owner of Limonata Creative a prop styling and event design business she started in 2016. After a move from NYC—where she attended the Fashion Institute Of Technology, obtained an Advertising Marketing Degree, worked for fine art galleries & artists for seven years—she planted roots in Baltimore, MD. Giulietta realized that while her former career path perfected her business skills, it prevented her from being creative which is why she started Limonata Creative.

In this episode, we discuss the initial steps she took to establish the brand, how networking helped her build a portfolio, what to consider when you’re setting up your pricing structure, and what all goes into being a prop stylist.

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Show Notes

Worked in New York for a decade before moving to Baltimore
When she moved to Maryland, she couldn’t find a job in fine arts, which led her to seek out other professions
Though she made good money as a Sommelier, she wasn’t happy and decided, with the support of her husband, to venture out on her own in 2016 as a prop styling and event design
She started out by brainstorming business name; she liked Limonata because it means lemonade in Italian which reminded her of the saying “if life gives you lemons make lemonade.”
Since she is a very artistic person she then drew her logo and began developing her brand, to include her website
To build her portfolio, she started networking with other photographers in the Baltimore area; initially, she worked for free to help build her portfolio
We discuss the importance of having a professional presence online
Establishing a network in Baltimore provided opportunities like the ability to host a workshop
We go into the challenges of pricing and how she used her network in NY to help her determine initial pricing
Depending on a project it can take her weeks to put it together; Planning includes trend researching, prop researching, looking at what’s popular, and sourcing items to a specific budget
Baltimore doesn’t have prop warehouses like NY which makes it even more challenging to discover appropriate props
We discuss the importance of contracts and how she put hers together
Make sure to include health insurance in your pricing structure if you’ll be paying for it out of pocket
When it comes to pricing Giulietta has also listened to podcasts and has taken online courses to figure out what works for other business
Event design is a supplementary part of her business that she does 3 to 4 times a year