30. Navigating a Career Transition and Tracking Your Success With The Hype Book https://i0.wp.com/nachesnow.com/wp-content/uploads/2017/07/S78030-pn-toni-purry-hype-book.jpg?fit=740%2C900&ssl=1 740 900 Nache’ Snow - Speaker, Author, Productivity Junkie, and Host of the Studio 78 Podcast Nache’ Snow - Speaker, Author, Productivity Junkie, and Host of the Studio 78 Podcast https://i0.wp.com/nachesnow.com/wp-content/uploads/2017/07/S78030-pn-toni-purry-hype-book.jpg?fit=740%2C900&ssl=1 July 23, 2017 August 8, 2018

30. Navigating a Career Transition and Tracking Your Success With The Hype Book

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Toni Purry thrived as a public relations (PR) executive for many years, but always wondered about starting a business of her own. After receiving a proposition from friend, she decided to throw caution to the wind and start her business. She describes herself as a calculated risk taker who views obstacles as merely hurdles to overcome.

During our discussion, Toni opens up about how taking a step back from her flourishing PR company led to a period of self-doubt and self-defeating thoughts, but how she overcame this period with inspiration from a unlikely source and created The Hype Book. Her commentary serves as a reminder to all of us to focus on our wins and let go of our losses.

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Worked in various capacities in PR in public and private sector before starting own company
Used 18-month in-house PR experience to build confidence to start her own business
Launched her own PR company from a proposition from a friend
Started business in December 2007, amidst economic downturn
Company thrived during recession, in part because of her ambition but also having a dynamic team
After eight years of success, internal churning about running the business and the direction of the industry began to set in
Began to scale back business to uncover source of discontent for business
Viewed leaving an industry she loved and thrived in as a failure.
“It’s hard to walk away when you don’t have anything you’re walking toward.” – Toni Purry
A period of self-doubt leads to a breakthrough moment
Found inspiration in a documentary on Muhammad Ali, which lead to the creation of The Hype Book
Started writing down past achievements and proud moments, as a source of positive reflection
Shared her idea with a friend who convinced her that “everyone needed a hype book”
Created the book organically, reaching back to past contacts to help elevate her vision for the book
Decided to self-publish; created a Kickstarter to validate idea
Can’t live without podcasts (YAY!!!) and Coffitivity