30. Navigating a Career Transition and Tracking Your Success With The Hype Book

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Toni Purry thrived as a public relations (PR) executive for many years, but always wondered about starting a business of her own. After receiving a proposition from a friend, she decided to throw caution to the wind and start her business. She describes herself as a calculated risk-taker who views obstacles as merely hurdles to overcome.

During our discussion, Toni opens up about how stepping back from her flourishing PR company led to a period of self-doubt and self-defeating thoughts, but how she overcame it with inspiration from an unlikely source and went on to create The Hype Book. Her commentary serves as a reminder to all of us to focus on our wins and let go of our losses.

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• Worked in various capacities in PR in the public and private sectors before starting her own company
• Used 18-month in-house PR experience to build confidence to start her own business
• Launched her own PR company from a proposition from a friend
• Started business in December 2007, amidst economic downturn
• Company thrived during recession, in part because of her ambition but also having a dynamic team
• After eight years of success, internal churning about running the business and the direction of the industry began to set in
• Began to scale back business to uncover source of discontent for business
• Viewed leaving an industry she loved and thrived in as a failure.
• “It’s hard to walk away when you don’t have anything you’re walking toward.” – Toni Purry
• A period of self-doubt leads to a breakthrough moment
• Found inspiration in a documentary on Muhammad Ali, which led to the creation of The Hype Book
• Started writing down past achievements and proud moments, as a source of positive reflection
• Shared her idea with a friend who convinced her that “everyone needed a hype book”
• Created the book organically, reaching back to past contacts to help elevate her vision for the book
• Decided to self-publish; created a Kickstarter to validate idea
• Can’t live without podcasts (YAY!!!) and Coffitivity

LINK LOVE

• Boss Ladies (women’s organization)
• How To Figure Out Your Next Career Move With Bailey Hancock
• Joanna Holden from Modular Ink (designer)
• Hype Book Kickstarter Campaign (now closed)
• Coffitivity (sounds of a coffee shop)

Toni Purry

Hype Book

Website: myhypebook.com
Facebook: MyHypeBook
Instagram: @myhypebook
Twitter: @MyHypeBook

Purry Communication 

Facebook: PurryCommunicationsGroup

Personal

Instagram: @tonipurry
Twitter: @tpurry

WHERE’S NACHE’

Website: nachesnow.com
Facebook: studio78podcast
Instagram: @nachesnow
YouTube: Nache Snow
Twitter: @nachesnow
LinkedIn: nachesnow
Podcast: Studio 78
Pinterest: Tallook

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