30. Navigating a Career Transition and Tracking Your Success With The Hype Book
Toni Purry thrived as a public relations (PR) executive for many years, but always wondered about starting a business of her own. After receiving a proposition from friend, she decided to throw caution to the wind and start her business. She describes herself as a calculated risk taker who views obstacles as merely hurdles to overcome.
During our discussion, Toni opens up about how taking a step back from her flourishing PR company led to a period of self-doubt and self-defeating thoughts, but how she overcame this period with inspiration from a unlikely source and created The Hype Book. Her commentary serves as a reminder to all of us to focus on our wins and let go of our losses.
- Worked in various capacities in PR in public and private sector before starting own company
- Used 18-month in-house PR experience to build confidence to start her own business
- Launched her own PR company from a proposition from a friend
- Started business in December 2007, amidst economic downturn
- Company thrived during recession, in part because of her ambition but also having a dynamic team
- After eight years of success, internal churning about running the business and the direction of the industry began to set in
- Began to scale back business to uncover source of discontent for business
- Viewed leaving an industry she loved and thrived in as a failure.
- “It’s hard to walk away when you don’t have anything you’re walking toward.” – Toni Purry
- A period of self-doubt leads to a breakthrough moment
- Found inspiration in a documentary on Muhammad Ali, which lead to the creation of The Hype Book
- Started writing down past achievements and proud moments, as a source of positive reflection
- Shared her idea with a friend who convinced her that “everyone needed a hype book”
- Created the book organically, reaching back to past contacts to help elevate her vision for the book
- Decided to self-publish; created a Kickstarter to validate idea
- Can’t live without podcasts (YAY!!!) and Coffitivity
- Boss Ladies (women’s organization)
- How To Figure Out Your Next Career Move With Bailey Hancock
- Joanna Holden from Modular Ink (designer)
- Hype Book Kickstarter Campaign (now closed)
- Coffitivity (sounds of a coffee shop)
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