29. Turning a Passion Project into a Business with Lauren from The Letter Magazine https://i0.wp.com/nachesnow.com/wp-content/uploads/2017/07/S78029-pin.jpg?fit=740%2C900&ssl=1 740 900 Nache’ Snow - Speaker, Author, Productivity Junkie, and Host of the Studio 78 Podcast Nache’ Snow - Speaker, Author, Productivity Junkie, and Host of the Studio 78 Podcast https://i0.wp.com/nachesnow.com/wp-content/uploads/2017/07/S78029-pin.jpg?fit=740%2C900&ssl=1 July 16, 2017 November 11, 2018

29. Turning a Passion Project into a Business with Lauren from The Letter Magazine

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What would you do after a five-year relationship ends? For my guest this week, Lauren Taylor, the breakup sparked a period of self-discovery and was the catalyst to launch her passion project.

Lauren is the founder and editor-in-chief of the tri-annual publication, The Letter, a magazine that seeks to inspire subscribers to pursue their dreams, live their best lives, and stand in the fullness of their purpose. The magazine launched in August 2014 with the help of a small team of five, but has since grown and is now featured in two stores in the US, has a host of subscribers, and an international team of 22 women.

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Recently moved to Orlando, FL
After experiencing a breakup, she realized she was stuck in a rut and needed a change
Experienced a light-bulb moment and decided to start a publication
Launched publication within four weeks of formulating an initial idea, using Apple’s iAuthor software
Publication’s popularity increased after featuring a well-known YouTuber in the magazine
After two years she rebranded the magazine
Advises new entrepreneurs to use social media forums and groups as marketing resources
The magazine was digital only for a while, but user began to request a print version which added another level of complexity
Publication is a passion project; services are provided on a volunteer or collaborative basis
Initially, The Letter Magazine was free, but they began selling it a year ago (2016)
Suggests surrounding yourself with people who have strengths in areas that may not be your niche
“Go For It!”-Lauren Taylor
How to grow readership: build a community (people are always looking to collaborate), commenting on social media, emailing, reaching out to family and friends
Don’t spend more than you’re projected to earn
Features a “Snail Mail” option on the website where you send, receive, or publish a letter of inspiration to anyone. #bringsnailmailback
The first event will be at Citizen’s Supply in August 2017; there will be a photo booth and calligraphers to do art for people
Create an amazing team who can help you realize your dreams
Her dream is to see others realize their dreams
If you’re not being joyful and jumping out the bed to start your day, you should change something
Your dreams don’t chase you, you chase after your dreams. -Lauren Taylor
Knows her pizza guy by name because she looooooves pizza