19. Artist Kendra Dandy Proves Working at Your Craft Everyday Can Lead to Opportunities https://i0.wp.com/nachesnow.com/wp-content/uploads/2017/05/S78019-pin.jpg?fit=740%2C900&ssl=1 740 900 Nache’ Snow - Speaker, Author, Productivity Junkie, and Host of the Studio 78 Podcast Nache’ Snow - Speaker, Author, Productivity Junkie, and Host of the Studio 78 Podcast https://i0.wp.com/nachesnow.com/wp-content/uploads/2017/05/S78019-pin.jpg?fit=740%2C900&ssl=1 April 30, 2017 August 8, 2018

19. Artist Kendra Dandy Proves Working at Your Craft Everyday Can Lead to Opportunities

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Kendra Dandy is a well-known illustrator and artist whose poppy, modern-day vintage artwork has garnered her editorial features and merchandising opportunities with popular retails stores such as Anthropologie and Urban Outfitters. Her notoriety did not happen overnight, as she struggled to find her niche through her studies in fashion merchandising, explorations in graphic design, and work in the retail industry.

While seeking a more creative path that would marry her loves of retail and drawing, Kendra started sketching and posting her artwork on social media forums, where people began to take notice. After being contacted by major retail brands, Kendra’s entrepreneurial path began.

In this episode Kendra talks about the organic growth of her business and how the age of technology is the best time to utilize social media platforms to market your creativity, brand, or business.

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Studied fashion merchandising, but sought a more creative path
Worked in retail industry for five years before discovering her niche
Spent nights and weekends (6-11 hustle) working on her craft and trying to devise a plan to leave her retail job
Merged her love of drawing with previously acquire skills and begin pattern making
Took three years to find and define her style
Slowly became popular by posting work on Tumblr and other social media platforms
Featured in Anthropologie’s “Meet the Maker,” series
Has also worked with Urban Outfitters (The Style Club), Bobbi Brown Cosmetics, and Printed Village
Working with major brands opened doors for other opportunities
Has taken an organic approach to marketing by allowing people to find her online
She wants to take a more active role in pitching clients she wants to work with
We discuss the challenges of people not crediting the work of artist
Inspiration comes from the freedom to do what she wants to do
Enjoys vintage items, make-up, and beauty
Aspires to do more beauty, fashion, and pop-up events
Advises other creatives to “just do it.” She says “act like you want to do it, and go for it.”
Yeah, you just have to do it! There’s no fairy godmother, you just have to do it. – Kendra
Passion: Swing dancing to include Lindy Hop and Balboa & vernacular soul jazz; she even travels frequently for competitions. WOW!!