162. Generative AI for Creatives: What It Is, How it Can Help You, and What to be Mindful Of
Welcome to the Studio 78 Podcast podcast! Today we’re diving into the world of Generative AI and exploring how it can benefit and enhance the creative process. In this episode, we chat about ChatGPT, a cutting-edge AI technology developed by OpenAI, and how it revolutionizes how entrepreneurs and creatives approach their work. We’ll delve into what ChatGPT is, what Artificial Intelligence (AI) is, the difference between AI and automation, and the potential downsides of AI. We’ll also discuss whether AI-generated art can be considered original and the impact it could have on education.
And, of course, we’ll provide some examples of ChatGPT’s responses to give you a taste of its capabilities. Lastly, we’ll address the critical issue of AI biases and what can be done to correct them. Join us as we delve into the exciting world of Generative AI and its potential to shape the future of creativity. (This paragraph was created by ChatGPT, cleaned up in Grammarly, and checked by me. Thoughts?)
What is AI?
There are so many definitions out there, but we are going to go with the one for Investopedia that states: Artificial intelligence (AI) refers to the simulation of human intelligence in machines that are programmed to think like humans and mimic their actions. To learn more, check out the IBM article that goes into not only the definition of AI but also dives into explaining its subsets: deep learning and machine learning.
According to McKinsey, generative artificial intelligence (AI), describes algorithms (such as ChatGPT) that can be used to create new content, including audio, code, images, text, simulations, and videos. Recent new breakthroughs in the field have the potential to drastically change the way we approach content creation. Systems created with generative AI fall under the broad category of machine learning.
It’s important to distinguish between AI and automation. Though they can work together, we must remember they are different. AI refers to systems that can perform tasks that typically require human intelligence, such as visual perception, speech recognition, decision-making, and language translation. Automation, on the other hand, refers to using technology to perform repetitive tasks without human intervention. AI is a subset of automation, as AI systems can automate tasks, but not all automation uses AI. To learn more, check out an article on differencebetween.net and geeksforgeeks.org.
Examples of AI
According to differencebetween.net, examples of artificial intelligence include ride-sharing apps like Uber and Lyft, speech recognition, problem-solving, machine learning, smart email categorization, spam filters, Amazon Alexa devices, Chatbots, Apple’s Siri, Google Now, Internet of Things, Google Predictive searching, Product recommendations, and more.
Examples of automation include form auto-filling, customer support, digital signatures, automatic assembling, employee analytics, online banking, payment processing, numerical control machines, material handling robots, highway systems, automated waste management, automated retail, video surveillance, etc. One of the common examples of an automated system is a thermostat used on household appliances.
How can you use it as a creative?
On episode 162 of the Studio 78 Podcast, starting at timestamp 18:54 we provide examples with an explanation of how to do it. Here is a list of some of the items mentioned.
- Idea generation
- Content marketing strategy
- 30-day social media calendar
- Website, newsletter, or blog copy
- To fix code
- Modify artwork
- Provide the AI text and ask it to enhance it and correct grammar
Is it cheating to use it for art or text?
No, it’s a compliment to what you are creating.
What are some AI tools I can use personally and professionally as a creative?
Though AI has been around for a while, and we’ve used it more than we realize over the years, lately, it’s gotten a lot of buzz in the creative community because of tools created by OpenAI. OpenAI has developed free tools like DALL·E 2 and ChatGPT. Their website states: OpenAI is an AI research and deployment company. Our mission is to ensure that artificial general intelligence benefits all of humanity.
ChatGPT is a chatbox that interacts conversationally based on a trained model. Instead of reading multiple articles from a search, imagine a system that can synthesize the necessary information into paragraphs or bullet points. It goes even further if you ask it to create written material for you.
DALL·E 2 can create realistic images and art from natural language descriptions. The first version was free, but now you get 50 free credits during your first month, and 15 free credits will refill every month after that. You can buy additional credits if needed.
Canva is an online design and publishing tool used by lots of creatives. They have two AI features, and the first is the ability to convert text to image with an AI image generator. The second is Magic Write in Canva Docs, a new copywriting assistant to help you get to your first draft fast.
Grammarly, via its web app, browser plugins, or phone keyboard integration, reviews spelling, grammar, punctuation, clarity, engagement, and delivery mistakes. It detects plagiarism and suggests replacements for the identified errors. It also allows users to customize their style, tone, and context-specific language. They have a free version, but I, Nache’, pay for the premium subscription.
GitHub Copilot is an AI-powered coding assistant that draws context from the code a user enters to suggest code snippets. GitHub is an online software development platform, and its massive dataset powers it. Recent research by GitHub found that users who used Copilot versus those who did not have higher completion rates and completed tasks much faster, on average.
Notion is a productivity and note-taking web application. It offers many organizational tools, including task management, project tracking, to-do lists, bookmarking, and more. Coming soon is Notion AI, a writing assistant that can help you write, brainstorm, edit, summarize, and more.
Studio 78 Podcast: Listen + Subscribe
05:43 What is ChatGPT?
9:53 What is Artificial Intelligence (AI)?
12:39 The difference between AI and automation
18:54 How entrepreneurs can use AI, especially ChaptGPT
29:55 Downsides of AI
35:23 Is AI-generated art, original art?
54:29 Thoughts on how ChatGPT will impact education
01:00:03 Examples of ChatGPT responses
01:06:15 How can AI introduce biases, and what can be done to correct it
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- Jackie Merritt [LaKaye’s fav artist)
- Canva Magic Write and Image Generator
- Plagued with errors: A news outlet’s decision to write stories with AI backfires by CNN
- OpenAI Used Kenyan Workers on Less Than $2 Per Hour to Make ChatGPT Less Toxic by Time
- Lensa App
- An AI-generated artwork’s state fair victory fuels arguments over ‘what art is’ by The Verge
- Black elders generated with AI by @ai_arms
- Procreate App
- Google created an AI that can generate music from text descriptions, but won’t release it by TechCrunch
- Vicki from Small Wonder (80s reference)
- How Generative AI Is Changing Creative Work by HBR
- 15 Ways Artificial Intelligence And Automation Can Help Us Get Better At Work by Forbes
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