27. How to Identify and Create an Online Course That Sells

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Hey folks! Do you have an idea that you’ve been considering taking action on for a while? Do you have several ideas and are struggling to decide which one to focus on? Or are you looking to create an online signature program but unsure how to start? Well, this episode is for you.

My guest, Maya Gaddie, specializes in teaching people how to leverage their existing business models and processes to deliver the most appropriate online content to their audiences and achieve optimal results. She has helped numerous clients realize their potential by clarifying their vision, providing a community where they can thrive and connect, and assisting them in up-leveling their mindset.

Maya knows firsthand what managing time, focusing on goals, and committing to a plan can bring. She turned an unexpected layoff into an opportunity to start her business. Although her first year in business was quite lucrative, she soon realized she needed to pivot to a new business model that would allow her to do more “heart-centered” work, which led to a tough second year.

Nevertheless, she persisted and is now a highly sought-after owner, creator, and consultant of signature online programs. This episode will surely help you get back in gear if you’re feeling stuck. Enjoy!

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• Grew up in southeast Louisiana and ended up in South Cali after attending college there.
• In 2011, Maya left her corporate job after being laid off and receiving a severance package.
• After being laid off, Maya went to Ghana for a change of scenery and taught technology for a little over 2 months.
• Year One: Maya earned her base salary by using Taskrabbit and providing tech consulting to a few Silicon Valley companies.
• Year Two: Maya decided to pivot and pursue teaching courses, but the change came with a huge pay cut.
• Maya went to B-School to help her get more clients; she liked the program for Marie Forleo’s energy and the community she built through the experience.
• Signature Program: taking your methodology or your process and putting it into a format that allows people to really understand it.
• Determining your signature program:
  • What is your biggest focus, and how can you help your audience right now?
  • If you could fast-forward one year from now, what would be the ideal situation for your business?
  • How can you commit to taking action to get to that next level?
• Initially, Maya used Facebook groups to sell her program because it allowed her to connect to her target audience.
• We discuss evergreen online courses vs. hands-on courses; Maya recommends starting with a workshop or half-day program before attempting an evergreen course.
• How to get started:
  • Up-leveling your mindset; how to make sure you’re coming at this with a positive outlook
  • Figure out how to max out your confidence
  • Making consistency your new normal
• We discuss whether slides or instructional videos are best.
• Maya created a mastermind group to build a community and provide mentorship; she believes we need mentors we can relate to, and a community with relevant, real-life, immediate examples people can pull from.

LINK LOVE

• Taskrabbit
• B-School (Marie Forleo)
• Ramit Sethi
• Amanda Miller Littlejohn (link to podcast ep)
• Alison McNeil (link to podcast ep)
• Zoom.us (video conferencing)
• Pat Flynn

Maya Gaddie

Web: mayagaddie.com
Facebook: MayaGaddie
Instagram: @mayagaddie
LinkedIn: @mayagaddie
Twitter: @mayagaddie

WHERE’S NACHÉ

Website: nachesnow.com
Facebook: studio78podcast
Instagram: @nachesnow
YouTube: Nache Snow
Twitter: @nachesnow
LinkedIn: nachesnow
Podcast: Studio 78
Pinterest: Tallook

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