45. Rachel Brenke: Tips From an Attorney That Started as an Entrepreneur
On the podcast I often speak with entrepreneurs who are either embarking on or engaging in their journey to business ownership, but this week, we’re shifting a bit to the business side of entrepreneurship. Those things we often forget about or neglect in the wanderlust of creating our businesses. My guest this week is an entrepreneur but also a lawyer, and although the profession is daunting to most, Rachel Brenke is anything but a traditional lawyer.
Rachel is most assuredly an entrepreneur and teacher at heart who happens to have a law degree. Before starting her own law firm, she had earned her MBA and operated and managed several social media forums to teach entrepreneurs how to run a successful business. Her business prowess has given her an edge as an attorney and enabled her to connect with a variety of clients, especially business owners.
Rachel discusses the importance of hiring a lawyer, what to look for during the hiring/selection process, and how to prepare yourself when meeting with a lawyer. She also gives us a glimpse into her personal life which includes running her own business, being a mother of five, writing children’s books, managing several blogs, and oh wait, competing in a triathlon on Team USA. How does she do it? Find out that and more now.
- Rachel does business consulting, owns her own law firm, and also has online niche blogs in different industries that provide legal and business information to entrepreneurs
- Rachel is a wife to a army veteran, mother of five kids and two rescue dogs, and has also competed in triathlons with team USA
- She discusses her unconventional approach to managing and marketing a law firm
- Suggests that entrepreneurs get their business set up and contracts in place at the onset to prevent and ward off issues instead of having to pay for them in the future
- Says once you start making money in your business, you should start investing in a lawyer and a CPA
- When looking for a lawyer consider the following:
- Look at their credentials and choose one who was a previous business owner so they can better identify your needs
- Go to social media and ask for recommendations; go to your local chamber of commerce; and ask other business owners
- Make sure the business attorney also has experience in intellectual property
- Interview three different attorneys and trust you gut instincts in your selection
- Try this exercise before meeting with a lawyer:
- Write down the top things you think you need for your business
- List your biggest legal pain points that you’re experiencing at the moment
- Make bullet points on things you have questions about
- Riches are in the niches! Creating thelawtog allowed her to be an authority in that space
- For her children’s books, she decided to use Amazon’s CreateSpace
- Explains how she fell in love with competing in triathlons and how she qualified for Team USA; She went to the world championships last year and will be doing so again this year
- At age 20, while pregnant, she was diagnosed with cancer, and during that period, she made a commitment to being an entrepreneur
- When asked how she’s able to juggle all the things, Rachel attributes it the following:
- She didn’t start everything at once; she developed one brand and developed it until it was self-sustaining
- All of her systems are fairly automated and her workflows are at the phase where everything is scheduled out
- When she makes a decision about something, she says needs it to give her three positive returns for every negative
- Wouldn’t be here without a great team
- Rachel’s FREE Checklist
- Rachel’s Book [children books]
- Amazon’s CreateSpace [self publish]
- thelawtog [for photographers]
- bloglegally [for bloggers]
- Fitlegally [for those in fitness]
LinkedIn: Rachel Brenke
YouTube: Rache Brenke 1
Podcast: Business Bites Podcast
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