70. How Creative Entrepreneurs Can Become Diversity Suppliers for Large Companies
Amelia Roberts is a registered nurse by trade, entrepreneur by passion. She decided to start a side hustle to help her get out of 18k in student loan debt, but she wanted it to be something different than nursing. This led her to teach people in the healthcare space about social media marketing.
In this episode, we discuss supplier diversity, proactive business programs which encourages the use of minority-owned, women owned, veteran owned, LGBT-owned, service disabled veteran-owned small businesses as suppliers. In particular, we discuss how small creative businesses can apply to these programs and begin to conduct business with large companies.
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- Amelia was able to get her first client by reaching out to someone she heard on a podcast that she knew she could serve; that lead to her first testimonial and she began to build clients from there
- Friends of Amelia began going to diversity supplier events and that’s when she learned about working with larger companies
- By connecting with people on social media, through referrals, she was able to work on campaigns for larger companies
- Procurement in the supplier diversity world – there are laws larger companies have to follow for procurement and they usually have money set aside for small and diverse suppliers
- She talks about supporting a subcontractor as a solopreneur
- We discuss how creative entrepreneurs are contracted
- It’s important to develop relationships because when done effectively people will remember you when they need the service or product you’re offering
- If you are a small business owner operate like you’re a corporation; larger companies usually have “opportunity capture managers” which seek relationships
- As you put time aside for business development also consider looking for:
- Buyers and purchasers within your niche and locality Procurement offices Supplier days of corporations you admireContractors in your area Stores you’re interested
- To get started focus on:
- Relationship development: go to Google, Eventbrite or Meetup and search “supplier diversity events”Make a commitment to attend an event and keep in touch and follow up with the people you connect with
- Your job is to remind people you exist, you exist to solve problems
- DFinney Photography – Listen to her on episode 48 of S78
- Dave Ramsey [finance expert]
- Smart Simple Marketing
- Smart Passive Income [podcast]
- Entrepreneur on Fire [podcast]
- Amy Porterfield [podcast]
- Russell Brunson [podcast]
- 1K1Day Class with Nicole Walters
- Maryland Black Chamber of Commerce
- Mach II: With Your Hair On Fire by Richard Bliss Brooke [book]
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