104. How to Successfully Rebrand Your Business on Any Budget
Enid Nolasco is the founder and creative talent behind RAW Made. She’s an expert in brand development, graphic design, and project management with over 15 years of experience in the media and design industry. She’s worked alongside award-winning branding agencies and as an entrepreneur transforming businesses into thriving brands by taking what already makes them successful and refining it into a captivating brand.
Enid is also the creator of RAW Storytelling. Through the live shows, podcast episodes, and workshops, she has created safe spaces where real people can share real stories that range from everyday anecdotes to bringing those unspeakable life moments to light.
In this episode, Enid discusses how she was accidentally thrust into entrepreneurship after being let go from her job for having a side business, how a speaking gig led her to create live shows, and why she recently decided to rebrand to RAW Made. We also discuss how to brand yourself on any budget and tips for creating a mood board for your photoshoots and brand.
- Initially, Enid focused on beginner coaches and healers under the business name Witch Craft Branding
- Enid discusses what it takes to work for yourself and be your own boss
- How to get your target audience to find you:
- Use keywords in the backend of the website
- Use all 30 hashtags on Instagram
- Share photos on social that represent your audience
- Follow accounts of new businesses and connect with them by commenting on their post
- Connect with local business
- Research and implement solutions that get people to know you exist
- Why Enid decided to rebrand:
- The business wasn’t sustainable because her target customers (beginner coaches and healers) weren’t able to pay premium prices
- After starting Raw Storytelling she began to get inquiries from businesses that weren’t in her target audience and she didn’t want to turn them away
- Witch Craft Branding and Raw Storytelling branding didn’t align
- How Enid started Raw Storytelling
- It all started when she filled in for her boss to be a speaker at an event
- An accountability and goal setting group helped her get started
- She created a GoFund me to get seed money
Branding on a Budget
- Level 1 (0-$100)
Don’t have money to create your brand? Start with the bare minimum: two colors, two fonts, and a logo. Use Pinterest to find inspiration, Google fonts to pick a typeface, a free logo maker to create your mark, Canva to create social media graphics, and Squarespace to make a website using the logo two colors and two fonts.
- Level 2 (5-7k)
You get to this level when you have money to hire someone to create a more elevated and tailored brand specific to your personality.
- Level 3 (10k+)
You’ve been in business for a while, are very profitable, or you’re a startup that has an investor that has money set aside for branding. Find someone that designs in your style. The difference between levels two and three is you get more customized items (e.g. custom template with custom functionality, custom font).
- You should be able to create and maintain a good brand by staying consistent (social media, website, voicemail, proposals, and invoices) and keeping it simple
- Invest in a photoshoot. Prepare to do one twice a year. Prepare to pay a minimum of $300-$500 for a few photos
- Get a free mood board template. Search for it on Pinterest.
- Look for images that have the look and feel of the brand and your target audience
- Search for colors that go with your ideal color palette
- Look for textures that evoke a feeling that you would like a client to leave with after they hire you
- Put your findings together in a little collage and send it to a potential photographer.
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- SPI 178: The Ask Formula—How to Discover Exactly What Your Audience Will Buy (Even If You Don’t Have a Following) with Ryan Levesque
- Creative Mornings
- Action Club in Florida (contact Dynamo)
- Google Fonts
- Canva [create graphics]
- Squarespace [create a website]
- Unsplash [free curated photos –they’re the best]
- Asana [stay organized]
- Planoly [plan out Instagram content]
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