105. Reinventing an Age-Old Product, The Puzzle https://i0.wp.com/nachesnow.com/wp-content/uploads/2020/04/S78104-pin-jiggy-puzzles.jpg?fit=842%2C1024&ssl=1 842 1024 Nache’ Snow - Speaker, Author, Productivity Junkie, and Host of the Studio 78 Podcast Nache’ Snow - Speaker, Author, Productivity Junkie, and Host of the Studio 78 Podcast https://i0.wp.com/nachesnow.com/wp-content/uploads/2020/04/S78104-pin-jiggy-puzzles.jpg?fit=842%2C1024&ssl=1 April 19, 2020 April 20, 2020

105. Reinventing an Age-Old Product, The Puzzle

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Studio 78 Podcast thumbnail image of Kaylin Marcotte, the founder of JIGGY, frameable puzzles of curated independent art. She's throwing puzzle pieces in the air.

Kaylin Marcotte is the founder of JIGGY, frameable puzzles of curated independent art. Five years ago, she was working around the clock at an early startup, theSkimm, and fell in love with jigsaw puzzles as her nightly meditation. She was doing one every week, and the stress relief was great, but the designs were outdated and well, lame.

She started dreaming up a puzzle that would be beautiful for both the doing and the decorating, that would look good before, during, and after completion. So she decided to highlight the work of amazing female artists, and after a year of curating the art and reimagining and designing the packaging, JIGGY was born.

In this episode, Kaylin discusses designing the kit, the research process, marketing and the power of networking.

Kaylin was previously the first employee of theSkimm and a management consultant with IBM
Initially worked with puzzles as a form of meditation in the early days of working in a stressful startup environment
She wanted puzzles to be a work of art so she began researching emerging women artist and decided to feature their art on the puzzles and pay them part of the sale
The puzzle comes in a reusable jar because she wanted the packaging to be a work of art
JIGGY Puzzles come with glue so you can frame it if you choose; she talked about the challenges of procuring the tubes for the glue
The idea was to have the kit and be an experience in the way of design and art
Getting started, she worked with a designer, went to different boutiques to get inspiration, searched for glass jars on Google, and through networking found a manufacturer
The puzzles went into production last summer; she discusses the challenges of minimum order quantities with manufacturers

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