94. How to Turn Your Illustrations into a Side Business
Emily Dere is an illustrator based in Alexandria, VA. She studied communication design at Central Saint Martins in London and theatre design at Syracuse University. A selection of work is available for purchase through Society6 and several brick and mortar stores.
In this episode, Emily discusses her journey to becoming an illustrator and why she prefers to operate as a side business. We also discuss finding printers, how to get your products in-store, and outsourcing your products.
- Emily paid attention to what customers were asking about to help her figure out what she should create
- We discuss the pros and cons of Society 6
- Tips for Getting Your Products in Stores:
- Stores begin buying for the holidays in July
- Send pitches via email with links and attachment; embed images in the body of the email
- Provide as much information as you can
- Organizing and labeling your products is key if selected; include SKUs on your products
- How to Prep for the Holidays:
- Order supplies well in advance
- Use information from previous years, if available, to determine how much product you need in stock
- Make sure you know what the time tables are with your suppliers
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